The Accountability Mirror

 Goggins advocates for honest self-reflection. He used sticky notes on his mirror to confront his weaknesses and set goals.

  The 40% Rule

According to Goggins, when your mind tells you you’re done, you’re really only 40% done. Pushing past this mental barrier can unlock a significant reserve of potential

 The Cookie Jar

This concept involves creating a mental reserve of past victories and positive experiences to draw from during challenging times.

 Callousing the Mind

Just as physical calluses protect the skin, Goggins believes in toughening the mind through repeated exposure to discomfort and adversity.

 Visualization and Positive Self-Talk

 Goggins uses visualization techniques to mentally prepare for challenges and positive self-talk to counteract negative thoughts

 Taking Souls

This is a mindset where you aim to exceed others’ expectations in difficult situations.

 The Accountability Partner

Finding someone who will hold you to your goals and standards can be crucial. This person should be honest and push you to achieve more, keeping you on track.

 The Ultra Mindset

 Embrace the suck: This involves accepting and even welcoming discomfort as part of the journey.